Road safety and accident prevention are not always studied from the same perspective, though it may be obvious that accident-related events are linked to risky behaviour. David Herrero, author of a new eight-year study, says, “There are studies that link them together, but they have not been studied at the cognition or thought level. Traditionally, three factors have been cited to predict traffic accidents: the vehicle factor, the road factor and the human factor, and it has emerged in practically all the studies that the human factor is the most important one when predicting accidents. So that is where I have focused my research.”