Machine gaydar—AI is reinforcing stereotypes that liberal societies are trying to get rid of

Following the old saying that “knowledge is power”, companies are seeking to infer increasingly intimate properties about their customers as a way to gain an edge over their competitors. The growth of Artificial Intelligence (AI), algorithms that use machine learning to analyse large multifaceted data sets, provides an especially attractive way to do this. In particular, the rapid advancement in AI capabilities for pattern discrimination and categorisation are leading researchers to explore its capabilities for increasingly complex data mining tasks.