Timing is key if marketers want consumers to share their video content

Spend any time online or browsing social media, and you're likely to come across branded video content. Advertisers and marketers want people to not only see their content but to enjoy it so much that they share it with their friends. A new study from the University of Kansas has found that the prominence of the brand and the advertisers' decision to disclose whether the content is branded can heavily influence how people view and share the video.

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