Text messaging to Whatsapp—early adopters and inertia

Text messaging remains an important means of electronic communication for many people requiring only the simplest connection to the cell phone network. Nevertheless, other more sophisticated tools such as Whatsapp are increasingly prevalent given their multimedia capabilities and the near ubiquity of smartphones and almost universal wireless broadband connectivity in major towns and cities and beyond. Julian Bühler and Markus Bick Chair of Business Information Systems at the ESCP Europe Business School Berlin, Germany, ask what influences how quickly such technologies are adopted in different parts of the world and how the novel displaces the old.


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Source: Phys.org