Our emotions and identity can affect how we use grammar

Language and social identity have been making headlines recently. Last month, Air Canada’s CEO Michael Rousseau faced scrutiny over not knowing French—his language deficit is helping support Bill 96 in Québec (which seeks to change the Canadian Constitution to affirm Québec as a nation and French its official language). Meanwhile Indian chain store Fabindia had to change advertisements for its festive Diwali clothing line from its Urdu name to appease Hindu nationalist politicians.


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Source: Phys.org