{"id":273804,"date":"2017-02-13T12:00:03","date_gmt":"2017-02-13T16:00:03","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=a364b521fb46d026e7fea155c19290b2"},"modified":"2017-02-13T12:00:03","modified_gmt":"2017-02-13T16:00:03","slug":"viral-charity-campaigns-have-a-psychological-recipe-and-all-too-brief-lifespan","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=273804","title":{"rendered":"Viral charity campaigns have a psychological &#8216;recipe&#8217; and all-too-brief lifespan"},"content":{"rendered":"<p>A University of Cambridge researcher has defined a recipe for the new breed of wildly successful online charity campaigns such as the ALS Ice Bucket Challenge &#8211; a phenomenon he has labelled &#8220;viral altruism&#8221; &#8211; and what might make them stick in people&#8217;s minds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A University of Cambridge researcher has defined a recipe for the new breed of wildly successful online charity campaigns such as the ALS Ice Bucket Challenge &#8211; a phenomenon he has labelled &#8220;viral altruism&#8221; &#8211; and what might make them stick in people&#8217;s &#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-273804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/273804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273804"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/273804\/revisions"}],"predecessor-version":[{"id":273805,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/273804\/revisions\/273805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}