{"id":274886,"date":"2017-02-15T10:38:18","date_gmt":"2017-02-15T14:38:18","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=6d54e3cd87fb266c903d040e226d40d6"},"modified":"2017-02-15T10:38:18","modified_gmt":"2017-02-15T14:38:18","slug":"size-doesnt-matter-to-everyone-when-discounting-pre-orders","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=274886","title":{"rendered":"Size doesn&#8217;t matter (to everyone) when discounting pre-orders"},"content":{"rendered":"<p>Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new model? A trio of researchers provides some answers in &#8220;Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation,&#8221; appearing in the Journal of Retailing&#8217;s March 2017 issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing new products through pre-order price promotions is a time-honored strategy, but how deep should those discounts be and what factors induce consumers to make the leap of faith needed to plunk down money for a brand-new model? A trio of resea&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-274886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/274886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=274886"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/274886\/revisions"}],"predecessor-version":[{"id":274887,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/274886\/revisions\/274887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=274886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=274886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}