{"id":287913,"date":"2017-03-16T10:10:01","date_gmt":"2017-03-16T14:10:01","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=0757ba322a47785890dc85d6e403c382"},"modified":"2017-03-16T10:10:01","modified_gmt":"2017-03-16T14:10:01","slug":"using-customer-names-pays-off-unless-you-get-it-wrong","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=287913","title":{"rendered":"Using customer names pays off \u2013 unless you get it wrong"},"content":{"rendered":"<p>Personalizing products and services is becoming more prevalent. Coffee shops, such as Starbucks, put customers&#8217; names on beverage cups, flight attendants address first-class fliers by name and direct mail, such as catalogs, is often addressed to specific consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalizing products and services is becoming more prevalent. Coffee shops, such as Starbucks, put customers&#8217; names on beverage cups, flight attendants address first-class fliers by name and direct mail, such as catalogs, is often addressed to specif&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-287913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/287913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=287913"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/287913\/revisions"}],"predecessor-version":[{"id":287914,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/287913\/revisions\/287914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=287913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=287913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=287913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}