{"id":289248,"date":"2017-03-20T08:58:03","date_gmt":"2017-03-20T12:58:03","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=1d3b06b3b603ec5818e7d2c50600a173"},"modified":"2017-03-20T08:58:03","modified_gmt":"2017-03-20T12:58:03","slug":"neuroscience-technique-measures-how-well-films-will-do-at-box-office","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=289248","title":{"rendered":"Neuroscience technique measures how well films will do at box office"},"content":{"rendered":"<p>Through a provocative new neuroscience-based marketing research method developed at Northwestern&#8217;s Kellogg School of Management, brain waves of viewers watching trailers in movie theaters produced surprisingly accurate information about how well the films did at the box office upon release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through a provocative new neuroscience-based marketing research method developed at Northwestern&#8217;s Kellogg School of Management, brain waves of viewers watching trailers in movie theaters produced surprisingly accurate information about how well the fi&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-289248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/289248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=289248"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/289248\/revisions"}],"predecessor-version":[{"id":289249,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/289248\/revisions\/289249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=289248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=289248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=289248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}