{"id":290835,"date":"2017-03-22T13:12:40","date_gmt":"2017-03-22T17:12:40","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=ca4c439a5a82f8292d0605eee805d6f8"},"modified":"2017-03-22T13:12:40","modified_gmt":"2017-03-22T17:12:40","slug":"paying-for-pain-what-motivates-tough-mudders-and-other-weekend-warriors","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=290835","title":{"rendered":"Paying for pain: What motivates tough mudders and other weekend warriors?"},"content":{"rendered":"<p>Why do people pay for experiences deliberately marketed as painful? According to a new study in the Journal of Consumer Research, consumers will pay big money for extraordinary\u2014even painful\u2014experiences to offset the physical malaise resulting from today&#8217;s sedentary lifestyles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do people pay for experiences deliberately marketed as painful? According to a new study in the Journal of Consumer Research, consumers will pay big money for extraordinary&mdash;even painful&mdash;experiences to offset the physical malaise resulting from today&#8217;s sedentary lifestyles.<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-290835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/290835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=290835"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/290835\/revisions"}],"predecessor-version":[{"id":290836,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/290835\/revisions\/290836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=290835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=290835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=290835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}