{"id":299884,"date":"2017-04-11T13:07:06","date_gmt":"2017-04-11T17:07:06","guid":{"rendered":"https:\/\/www.sciencedaily.com\/releases\/2017\/04\/170411130706.htm"},"modified":"2017-04-11T13:07:06","modified_gmt":"2017-04-11T17:07:06","slug":"its-not-just-big-business-crowdsourcing-creates-a-win-win-situation","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=299884","title":{"rendered":"It&#8217;s not just big business: Crowdsourcing creates a &#8216;win-win situation&#8217;"},"content":{"rendered":"<p>Why do ordinary people sign on to help design or produce a product without much compensation? Why do they volunteer their time and skills to a company that profits? And how can a firm better address the crowd&#8217;s needs in order to to maximize value for all involved in the co-creation project? A new study explains why. While companies undeniably benefit, individual contributors also gain connections, status and skills. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do ordinary people sign on to help design or produce a product without much compensation? Why do they volunteer their time and skills to a company that profits? And how can a firm better address the crowd&#8217;s needs in order to to maximize value for a&#8230;<\/p>\n","protected":false},"author":61,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-299884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/299884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=299884"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/299884\/revisions"}],"predecessor-version":[{"id":299885,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/299884\/revisions\/299885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=299884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=299884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=299884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}