{"id":323345,"date":"2017-05-31T16:22:47","date_gmt":"2017-05-31T20:22:47","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=0d1f870a8ea8b72ef8dfa5cd7cde8cd0"},"modified":"2017-05-31T16:22:47","modified_gmt":"2017-05-31T20:22:47","slug":"linguistic-style-is-key-to-crowdfunding-success-3","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=323345","title":{"rendered":"Linguistic style is key to crowdfunding success"},"content":{"rendered":"<p>In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is voiced and worded is much more important for social entrepreneurs than for their commercial counterparts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In one of the first crowdfunding studies focusing on social enterprises, researchers at the University of Illinois at Chicago have found that how a pitch is voiced and worded is much more important for social entrepreneurs than for their commercial cou&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-323345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/323345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=323345"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/323345\/revisions"}],"predecessor-version":[{"id":323346,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/323345\/revisions\/323346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=323345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=323345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=323345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}