{"id":343515,"date":"2017-07-12T17:58:17","date_gmt":"2017-07-12T21:58:17","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=cad33ca9eb001b76804d74a32323fc09"},"modified":"2017-07-12T17:58:17","modified_gmt":"2017-07-12T21:58:17","slug":"how-to-grow-a-premium-brand-without-killing-its-cachet-outlet-stores-can-help","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=343515","title":{"rendered":"How to grow a premium brand without killing its cachet? Outlet stores can help"},"content":{"rendered":"<p>Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul &#8211; the unique brand cachet that attracts its core high price paying customers &#8211; even as you seek to expand sales to the masses by offering lower prices? In recent years, outlet stores located hours away from glitzy shopping districts, selling off-season and lower tier merchandise at a fraction of regular retail prices, have proliferated and become significant sources of revenues. The conventional wisdom is that relying on revenues from outlet stores can destroy the brand&#8217;s cachet over time. But according to a forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing journal, outlet stores may actually help improve the brand&#8217;s cachet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul &#8211; the unique brand cachet that attracts its core high price paying customers &#8211; even as you seek to expand sales to the masses by offering lowe&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-343515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/343515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=343515"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/343515\/revisions"}],"predecessor-version":[{"id":343516,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/343515\/revisions\/343516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=343515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=343515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=343515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}