{"id":408238,"date":"2017-11-27T11:00:03","date_gmt":"2017-11-27T15:00:03","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=2de7784e4f9c1ee18b8e5adcb386d339"},"modified":"2017-11-27T11:00:03","modified_gmt":"2017-11-27T15:00:03","slug":"taste-it-youll-like-it-assaying-the-impact-of-in-store-product-sampling","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=408238","title":{"rendered":"Taste it, you&#8217;ll like it: Assaying the impact of in-store product sampling"},"content":{"rendered":"<p>In big box stores, supermarkets, and even smaller grocers, food manufacturers&#8217; representatives seem to lurk at the end of every aisle hawking their canape-size samples. But how effective are such strategies at attracting customer purchases and loyalty beyond that day&#8217;s free lunch? New research, appearing in the December issue of the Journal of Retailing, has led to a model that assesses the short- and long-term effects of such sampling on sales of both the products offered on sample and competitive products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In big box stores, supermarkets, and even smaller grocers, food manufacturers&#8217; representatives seem to lurk at the end of every aisle hawking their canape-size samples. But how effective are such strategies at attracting customer purchases and loyalty &#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-408238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/408238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=408238"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/408238\/revisions"}],"predecessor-version":[{"id":408239,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/408238\/revisions\/408239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=408238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=408238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=408238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}