{"id":441922,"date":"2018-02-16T14:51:15","date_gmt":"2018-02-16T18:51:15","guid":{"rendered":"https:\/\/spaceweekly.com\/?guid=2d4fae81cf683c0dfa607cb60cc02e27"},"modified":"2018-02-16T14:51:15","modified_gmt":"2018-02-16T18:51:15","slug":"stars-of-the-olympics-are-changing-the-sponsorship-game-2","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=441922","title":{"rendered":"Stars of the Olympics are changing the sponsorship game"},"content":{"rendered":"<p>NEW YORK        (AP) &#8212; A gold medal used to be the golden ticket for lucrative endorsements &#8211; think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK        (AP) &#8212; A gold medal used to be the golden ticket for lucrative endorsements &#8211; think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time&#8230;.<\/p>\n","protected":false},"author":162,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-441922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/441922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=441922"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/441922\/revisions"}],"predecessor-version":[{"id":441923,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/441922\/revisions\/441923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=441922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=441922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=441922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}