{"id":448526,"date":"2018-03-06T17:29:18","date_gmt":"2018-03-06T21:29:18","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=a1c895a8cea01f000a707005981a167a"},"modified":"2018-03-06T17:29:18","modified_gmt":"2018-03-06T21:29:18","slug":"marketers-should-match-selling-cues-to-products-as-well-as-to-customers","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=448526","title":{"rendered":"Marketers should match selling cues to products as well as to customers"},"content":{"rendered":"<p>Describing a toothpaste as &#8220;limited edition&#8221; or a Rolls Royce as a &#8220;best-seller&#8221; would sound off-key or even confusing to most consumers and could well steer them away from making a purchase. That&#8217;s because, new research shows, individuals are inclined to have different mindsets depending on their consumption goals, and marketers should tailor their messages accordingly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Describing a toothpaste as &#8220;limited edition&#8221; or a Rolls Royce as a &#8220;best-seller&#8221; would sound off-key or even confusing to most consumers and could well steer them away from making a purchase. That&#8217;s because, new research shows, individuals are inclined&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-448526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/448526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=448526"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/448526\/revisions"}],"predecessor-version":[{"id":448527,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/448526\/revisions\/448527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=448526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=448526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=448526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}