{"id":457826,"date":"2018-04-02T08:58:46","date_gmt":"2018-04-02T12:58:46","guid":{"rendered":"https:\/\/www.sciencedaily.com\/releases\/2018\/04\/180402085846.htm"},"modified":"2018-04-02T08:58:46","modified_gmt":"2018-04-02T12:58:46","slug":"people-use-emotion-to-persuade-even-when-it-could-backfire","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=457826","title":{"rendered":"People use emotion to persuade, even when it could backfire"},"content":{"rendered":"<p>We intuitively use more emotional language to enhance our powers of persuasion, according to new research. The research shows that people tend toward appeals that aren&#8217;t simply more positive or negative but are infused with emotionality, even when they&#8217;re trying to sway an audience that may not be receptive to such language. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We intuitively use more emotional language to enhance our powers of persuasion, according to new research. The research shows that people tend toward appeals that aren&#8217;t simply more positive or negative but are infused with emotionality, even when they&#8230;<\/p>\n","protected":false},"author":61,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-457826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/457826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=457826"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/457826\/revisions"}],"predecessor-version":[{"id":457827,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/457826\/revisions\/457827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=457826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=457826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=457826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}