{"id":459050,"date":"2018-04-04T09:39:44","date_gmt":"2018-04-04T13:39:44","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=13ce56de466cbfca1b41449536b37e0c"},"modified":"2018-04-04T09:39:44","modified_gmt":"2018-04-04T13:39:44","slug":"consumers-who-engage-with-trends-may-be-less-open-to-advertising-than-others","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=459050","title":{"rendered":"Consumers who engage with trends may be less open to advertising than others"},"content":{"rendered":"<p>One common assumption in digital marketing is that individuals who are mindful of what&#8217;s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One common assumption in digital marketing is that individuals who are mindful of what&#8217;s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their networ&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-459050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/459050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=459050"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/459050\/revisions"}],"predecessor-version":[{"id":459051,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/459050\/revisions\/459051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=459050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=459050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=459050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}