{"id":513452,"date":"2018-08-24T15:40:04","date_gmt":"2018-08-24T19:40:04","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=bb24263272a285be45e4d5229065de26"},"modified":"2018-08-24T15:40:04","modified_gmt":"2018-08-24T19:40:04","slug":"friends-influence-helps-telecom-firms-retain-customers","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=513452","title":{"rendered":"Friends&#8217; influence helps telecom firms retain customers"},"content":{"rendered":"<p>Retaining customers is a central concern in many industries, including IT markets, where churn rates\u2014the rate at which subscribers to a service discontinue their subscriptions\u2014are high. For example, cell phone companies report churn rates of as much as 2% per month, which affects companies&#8217; value and profitability. A new study tested a strategy to help a telecommunications firm manage churn. Contacting not only customers but also their friends helped reduce the customers&#8217; propensity to discontinue their ties to the company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retaining customers is a central concern in many industries, including IT markets, where churn rates&mdash;the rate at which subscribers to a service discontinue their subscriptions&mdash;are high. For example, cell phone companies report churn rates of as much as 2% per month, which affects companies&#8217; value and profitability. A new study tested a strategy to help a telecommunications firm manage churn. Contacting not only customers but also their friends helped reduce the customers&#8217; propensity to discontinue their ties to the company.<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-513452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/513452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=513452"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/513452\/revisions"}],"predecessor-version":[{"id":513453,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/513452\/revisions\/513453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=513452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=513452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=513452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}