{"id":517459,"date":"2018-09-05T10:50:24","date_gmt":"2018-09-05T14:50:24","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=dc3e5f31fbbb593d581c31f3cdc40da0"},"modified":"2018-09-05T10:50:24","modified_gmt":"2018-09-05T14:50:24","slug":"corporate-social-responsibility-efforts-can-backfire-for-new-brands","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=517459","title":{"rendered":"Corporate social responsibility efforts can backfire for new brands"},"content":{"rendered":"<p>Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes\u2014though the researchers did find ways for companies to sidestep this problem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes&mdash;though the researchers did find ways for companies to sidestep this problem.<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-517459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/517459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=517459"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/517459\/revisions"}],"predecessor-version":[{"id":517460,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/517459\/revisions\/517460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=517459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=517459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=517459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}