{"id":574837,"date":"2019-02-04T10:44:30","date_gmt":"2019-02-04T14:44:30","guid":{"rendered":"http:\/\/spaceweekly.com\/?guid=549d87337e1ecc2b1c655ddcf3d2e492"},"modified":"2019-02-04T10:44:30","modified_gmt":"2019-02-04T14:44:30","slug":"want-a-successful-super-bowl-ad-dont-make-people-think","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=574837","title":{"rendered":"Want a successful Super Bowl ad? Don&#8217;t make people think"},"content":{"rendered":"<p>What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don&#8217;t make you think.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don&#8217;t make you think.<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-574837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/574837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=574837"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/574837\/revisions"}],"predecessor-version":[{"id":574839,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/574837\/revisions\/574839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=574837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=574837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=574837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}