{"id":604020,"date":"2019-04-09T13:58:20","date_gmt":"2019-04-09T17:58:20","guid":{"rendered":"https:\/\/www.sciencedaily.com\/releases\/2019\/04\/190409135820.htm"},"modified":"2019-04-09T13:58:20","modified_gmt":"2019-04-09T17:58:20","slug":"evidence-inspirational-augmented-reality-apps-can-improve-brand-attitude-2","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=604020","title":{"rendered":"Evidence: Inspirational augmented reality apps can improve brand attitude"},"content":{"rendered":"<p>More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject&#8217;s perception of the physical world) to demonstrate consumer benefits to achieve organizational goals. A recent study indicates that one of the main barriers to the use of AR as a marketing tool is a solid understanding of how AR works and how it impacts business goals. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject&#8217;s perception of the physical world) to demonstrate consumer b&#8230;<\/p>\n","protected":false},"author":61,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-604020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604020"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604020\/revisions"}],"predecessor-version":[{"id":604021,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604020\/revisions\/604021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}