{"id":604154,"date":"2019-04-09T12:26:14","date_gmt":"2019-04-09T16:26:14","guid":{"rendered":"https:\/\/spaceweekly.com\/?guid=0bef32f284eb494d4eaf6345e73eb265"},"modified":"2019-04-09T12:26:14","modified_gmt":"2019-04-09T16:26:14","slug":"evidence-inspirational-augmented-reality-apps-can-improve-brand-attitude-3","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=604154","title":{"rendered":"Evidence: Inspirational augmented reality apps can improve brand attitude"},"content":{"rendered":"<p>More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses Augmented Reality (i.e. the Integration of digital information or objects into the subject&#8217;s perception of the physical world), often in combination with other media, to expose, articulate, or demonstrate consumer benefits to achieve organizational goals. A recent BCG study indicates that many companies are still exploring the possibilities that AR offers. One of the main barriers to the use of AR as a Marketing tool is a solid understanding of how AR works and how it impacts business goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses Augmented Reality (i.e. the Integration of digital information or objects into the subject&#8217;s percepti&#8230;<\/p>\n","protected":false},"author":0,"featured_media":615444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-604154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=604154"}],"version-history":[{"count":1,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604154\/revisions"}],"predecessor-version":[{"id":604155,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/604154\/revisions\/604155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=604154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=604154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=604154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}