{"id":621924,"date":"2019-06-26T10:40:01","date_gmt":"2019-06-26T14:40:01","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=621924"},"modified":"2019-06-26T10:40:01","modified_gmt":"2019-06-26T14:40:01","slug":"tv-advertisers-can-measure-the-impact-of-their-spots-with-second-screen-searching","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=621924","title":{"rendered":"TV advertisers can measure the impact of their spots with second-screen searching"},"content":{"rendered":"<p>Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to a variety of online responses and that advertisers can use these signals to enrich their media planning and ad evaluations.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2019-06-tv-advertisers-impact-second-screen.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">TV advertisers can measure the impact of their spots with second-screen searching<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers from the University of Houston, University of Minnesota, and University of California-San Diego published a new paper in the Journal of Marketing, which finds that TV ads lead to&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-621924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/621924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=621924"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/621924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=621924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=621924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=621924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}