{"id":629441,"date":"2019-09-03T15:56:14","date_gmt":"2019-09-03T19:56:14","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=629441"},"modified":"2019-09-03T15:56:14","modified_gmt":"2019-09-03T19:56:14","slug":"do-those-retail-apps-increase-customer-engagement-and-sales-in-all-channels","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=629441","title":{"rendered":"Do those retail apps increase customer engagement and sales in all channels?"},"content":{"rendered":"<p>Researchers from Texas A&amp;M University published new research in the INFORMS journal Marketing Science, which shows that retailers&#8217; branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer&#8217;s website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2019-09-retail-apps-customer-engagement-sales.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Do those retail apps increase customer engagement and sales in all channels?<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers from Texas A&amp;M University published new research in the INFORMS journal Marketing Science, which shows that retailers&#8217; branded mobile apps are very effective in increasing customer engagement, increasing sales&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-629441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/629441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=629441"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/629441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=629441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=629441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=629441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}