{"id":632348,"date":"2019-09-27T08:20:01","date_gmt":"2019-09-27T12:20:01","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=632348"},"modified":"2019-09-27T08:20:01","modified_gmt":"2019-09-27T12:20:01","slug":"study-personalized-promotion-a-potential-win-win-for-retailers-consumers","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=632348","title":{"rendered":"Study: Personalized promotion a potential &#039;win-win&#039; for retailers, consumers"},"content":{"rendered":"<p>With online-to-offline service platforms such as DoorDash experiencing rapid growth, consumers reap the convenience of the digital age while retailers get to collect a raft of data on their spending patterns. According to a paper co-written by a University of Illinois expert who studies operations management, access to consumer data from online-to-offline service platforms affords retailers a distinct opportunity to develop uniquely tailored promotional strategies that can increase sales.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2019-09-personalized-potential-win-win-retailers-consumers.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Study: Personalized promotion a potential &#8216;win-win&#8217; for retailers, consumers<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With online-to-offline service platforms such as DoorDash experiencing rapid growth, consumers reap the convenience of the digital age while retailers get to collect a raft of data on their spending&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-632348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/632348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=632348"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/632348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=632348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=632348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=632348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}