{"id":669230,"date":"2020-10-07T12:40:13","date_gmt":"2020-10-07T16:40:13","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=669230"},"modified":"2020-10-07T12:40:13","modified_gmt":"2020-10-07T16:40:13","slug":"new-research-determines-if-political-air-war-or-ground-game-is-most-effective","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=669230","title":{"rendered":"New research determines if political &#039;air war&#039; or &#039;ground game&#039; is most effective"},"content":{"rendered":"<p>New research has shed light on how various political campaign activities influence voters. It found that a candidate&#8217;s mass media advertising is more likely to influence independent voters, while the campaign&#8217;s &#8216;ground game,&#8217; targeting voters through grassroots outreach, is more effective at reaching a candidate&#8217;s base.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2020-10-political-air-war-ground-game.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">New research determines if political &#8216;air war&#8217; or &#8216;ground game&#8217; is most effective<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research has shed light on how various political campaign activities influence voters. It found that a candidate&#8217;s mass media advertising is more likely to influence independent voters, while the&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-669230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/669230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=669230"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/669230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=669230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=669230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=669230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}