{"id":682742,"date":"2021-03-02T10:40:59","date_gmt":"2021-03-02T14:40:59","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=682742"},"modified":"2021-03-02T10:40:59","modified_gmt":"2021-03-02T14:40:59","slug":"even-just-a-bit-of-advertising-changes-the-game-in-word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=682742","title":{"rendered":"Even just a bit of advertising changes the game in word-of-mouth marketing"},"content":{"rendered":"<p>A professor of sociology uses computer simulations of networks to reveal how the presence of even just a bit of advertising or other mass communication &#8212; &#8216;top-down&#8217; information that comes from outside a given network &#8212; effectively equalizes the influence of everyone across that network. When advertising exists&#8230; &#8216;it&#8217;s not that word-of-mouth doesn&#8217;t matter &#8212; it&#8217;s that nobody is particularly important for the process,&#8217; he said.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/www.sciencedaily.com\/releases\/2021\/03\/210302094059.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Even just a bit of advertising changes the game in word-of-mouth marketing<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: ScienceDaily&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A professor of sociology uses computer simulations of networks to reveal how the presence of even just a bit of advertising or other mass communication &#8212; &#8216;top-down&#8217; information that comes&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-682742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genaero"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/682742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=682742"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/682742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=682742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=682742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=682742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}