{"id":689260,"date":"2021-05-05T09:59:16","date_gmt":"2021-05-05T13:59:16","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=689260"},"modified":"2021-05-05T09:59:16","modified_gmt":"2021-05-05T13:59:16","slug":"taste-alone-wont-persuade-americans-to-swap-out-beef-for-plant-based-burgers","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=689260","title":{"rendered":"Taste alone won&#039;t persuade Americans to swap out beef for plant-based burgers"},"content":{"rendered":"<p>Consumers are more likely to choose a plant-based meat substitute when the restaurant&#8217;s advertising highlights the social benefits of doing so rather than its taste, according to recently published research I conducted with a colleague. We also found that showcasing the social costs of meat consumption also leads to a preference for plant-based &#8220;meats.&#8221;&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2021-05-wont-americans-swap-beef-plant-based.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Taste alone won&#8217;t persuade Americans to swap out beef for plant-based burgers<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are more likely to choose a plant-based meat substitute when the restaurant&#8217;s advertising highlights the social benefits of doing so rather than its taste, according to recently published research&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-689260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/689260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=689260"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/689260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=689260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=689260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=689260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}