{"id":694121,"date":"2021-06-23T13:59:13","date_gmt":"2021-06-23T17:59:13","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=694121"},"modified":"2021-06-23T13:59:13","modified_gmt":"2021-06-23T17:59:13","slug":"lady-luck-does-anthropomorphized-luck-drive-risky-financial-behavior","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=694121","title":{"rendered":"&#039;Lady Luck&#039;: Does anthropomorphized luck drive risky financial behavior?"},"content":{"rendered":"<p>A new study published in the Journal of the Association for Consumer Research posits that increased accessibility to anthropomorphized luck (i.e., &#8220;Lady Luck&#8221;) can lead consumers to be more likely to pursue higher-risk financial behavior. In &#8220;Lady Luck: Anthropomorphized Luck Creates Perceptions of Risk-Sharing and Drives Pursuit of Risky Alternatives,&#8221; authors Katina Kulow, Thomas Kramer, and Kara Bentley propose that preferences for higher-risk options (like lottery tickets with worse odds or investment opportunities with a low chance of return) are driven by shared risk perceptions that might engender feelings of security provided by the idea of &#8220;Lady Luck.&#8221; This behavior, the authors note, &#8220;bodes ill for consumer welfare, given that many financial maladaptive activities arise from repeated behaviors.&#8221;&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2021-06-lady-luck-anthropomorphized-risky-financial.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8216;Lady Luck&#8217;: Does anthropomorphized luck drive risky financial behavior?<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study published in the Journal of the Association for Consumer Research posits that increased accessibility to anthropomorphized luck (i.e., &#8220;Lady Luck&#8221;) can lead consumers to be more likely&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-694121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/694121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=694121"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/694121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=694121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=694121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=694121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}