{"id":695440,"date":"2021-07-08T10:00:09","date_gmt":"2021-07-08T14:00:09","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=695440"},"modified":"2021-07-08T10:00:09","modified_gmt":"2021-07-08T14:00:09","slug":"expectations-of-online-communities-mean-adverts-can-damage-both-social-media-influencers-and-brands","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=695440","title":{"rendered":"Expectations of online communities mean adverts can damage both social media influencers and brands"},"content":{"rendered":"<p>The expectations of some online communities can cause product endorsements by influencers to backfire, causing reputational damage to the individuals and the brands they represent, research from Lancaster University Management School (LUMS) reveals.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2021-07-online-adverts-social-media-brands.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Expectations of online communities mean adverts can damage both social media influencers and brands<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The expectations of some online communities can cause product endorsements by influencers to backfire, causing reputational damage to the individuals and the brands they represent, research from Lancaster University Management&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-695440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/695440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=695440"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/695440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=695440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=695440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=695440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}