{"id":698066,"date":"2021-08-04T13:42:49","date_gmt":"2021-08-04T17:42:49","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=698066"},"modified":"2021-08-04T13:42:49","modified_gmt":"2021-08-04T17:42:49","slug":"a-new-tool-assesses-the-real-world-relevance-of-academic-marketing-articles","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=698066","title":{"rendered":"A new tool assesses the real-world relevance of academic marketing articles"},"content":{"rendered":"<p>Researchers from Columbia University, University of Southern California, and Sotheby&#8217;s published a paper in the\u00a0Journal of Marketing\u00a0that\u00a0introduces\u00a0a new tool that measures the relevance of academic marketing articles to marketing practice, both in terms of topical and timely relevance.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2021-08-tool-real-world-relevance-academic-articles.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">A new tool assesses the real-world relevance of academic marketing articles<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers from Columbia University, University of Southern California, and Sotheby&#8217;s published a paper in the\u00a0Journal of Marketing\u00a0that\u00a0introduces\u00a0a new tool that measures the relevance of academic marketing articles to marketing practice,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-698066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/698066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698066"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/698066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}