{"id":721988,"date":"2022-04-21T15:14:10","date_gmt":"2022-04-21T19:14:10","guid":{"rendered":"http:\/\/spaceweekly.com\/?p=721988"},"modified":"2022-04-21T15:14:10","modified_gmt":"2022-04-21T19:14:10","slug":"users-avoid-focusing-on-over-stimulating-animated-advertising-study-finds","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=721988","title":{"rendered":"Users avoid focusing on over-stimulating animated advertising, study finds"},"content":{"rendered":"<p>Eye-tracking technology has been used to investigate how well users engage with animated advertisements in a mobile application. The results published in the International Journal of Internet Marketing and Advertising, reveal that users tend to avoid focusing on complex advertisements that are over-stimulating. The finding reinforces earlier evidence of a cognitive workload.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2022-04-users-focusing-over-stimulating-animated-advertising.html\" target=\"_blank\" rel=\"nofollow noopener\">Users avoid focusing on over-stimulating animated advertising, study finds<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eye-tracking technology has been used to investigate how well users engage with animated advertisements in a mobile application. The results published in the International Journal of Internet Marketing and Advertising,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-721988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/721988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=721988"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/721988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=721988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=721988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=721988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}