{"id":729533,"date":"2010-04-07T13:29:17","date_gmt":"2010-04-07T17:29:17","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=729533"},"modified":"2010-04-07T13:29:17","modified_gmt":"2010-04-07T17:29:17","slug":"how-much-will-you-invest-in-your-clients","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=729533","title":{"rendered":"How Much Will You Invest In Your Clients?"},"content":{"rendered":"

<\/p>\n

The Evolution of a\u00a0Successful Marketing<\/a>\u00a0Campaign<\/span><\/p>\n

Despite what many may tell you\u2026 successful marketing does not happen overnight. It takes time, testing and a plan.<\/p>\n

You may be extremely surprised to first learn that some\u00a0marketing and advertising<\/a>\u00a0campaigns are considered a success if they break even.\u00a0 If you spend $500 on the ad placement and you get back $500 in profit \u2013 it may be a great success for your business.<\/p>\n

<\/p>\n

WHAT?\u00a0 How can breaking even be considered a success?<\/strong><\/p>\n

Most business owners never put 3 seconds worth of thought into what the lifetime value of your clients may be.\u00a0 Lifetime value of a client is calculated by adding up the initial purchase (averaged out) of a first time buyer in your business, times the amount of times in a year they buy from you, times how many years they stay a loyal client.<\/p>\n

For example:<\/p>\n

Hairdresser<\/p>\n

First time client = $25<\/p>\n

Average times \/ year = 10<\/p>\n

Average years as client = 3<\/p>\n

<\/p>\n

Multiplied out makes each and every client worth $750 to the hairdresser (25\u00d710×3)<\/strong><\/p>\n

If you are a hairdresser and look at each new client as being worth $750 to you \u2013 what are you willing to do to get more clients?\u00a0\u00a0Would you spend $50 to make $750?\u00a0<\/em>I would certainly hope so. If not, let me repeat \u2013 each and every new client is worth $750 to you.\u00a0 Bring in 10 new clients a week and you are adding $7500 in new business a week.\u00a0 While you earn the money over the next few years \u2013 it is money you NEVER would have had.<\/p>\n

Do the math in your own business \u2013 the numbers don\u2019t lie.<\/p>\n

Now, here\u2019s the real exciting part.\u00a0 The key to lifetime value is to increase each number by small (or large) amounts.\u00a0 For example:<\/p>\n

<\/p>\n

Hairdresser \u2013 Doing it the old way<\/strong><\/p>\n

First time client = $25<\/p>\n

Average times \/ year = 10<\/p>\n

Average years as client = 3<\/p>\n

<\/p>\n

Hairdresser \u2013 Doing it the new way<\/strong><\/p>\n

First time client = $35 (by adding up sells and products at till \u2013 and making sure everyone knows about them \u2013 most don\u2019t sell hard at this \u2013 an extra $10 at minimum)<\/p>\n

Average times \/ year = 10 = bump up to 12 times \u2013 once a month \u2013 through consistent reminders and bonuses<\/p>\n

Average years as client = 3 = bump to 4 years = treat them better and they will not leave as quickly<\/p>\n

<\/p>\n

Now look at the numbers = $1400 for every new client (35\u00d710×4)!<\/strong><\/p>\n

By putting a little more effort into getting them back more often, buy more while there and staying a loyal client longer you have almost doubled what they are going to spend with you!<\/p>\n

All by paying attention to them and making sure they get the best possible services and treatment possible.<\/p>\n

<\/p>\n

Now, how much will you spend to get a $1400 client for the first time?<\/em><\/p>\n

Do the math and your world will quickly expand as you see the big picture.<\/p>\n

Get your pen and paper out \u2013 and start adding!<\/p>\n

To your success,<\/p>\n

Troy White<\/p>\n

<\/span><\/p>\n


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\n Click here for original story, How Much Will You Invest In Your Clients?<\/a>
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\nSource: Mars News <\/p>\n","protected":false},"excerpt":{"rendered":"

The Evolution of a\u00a0Successful Marketing\u00a0Campaign Despite what many may tell you\u2026 successful marketing does not happen overnight. It takes time, testing and a plan. You may be extremely surprised to… <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-729533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mars"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/729533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=729533"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/729533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=729533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=729533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=729533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}