{"id":729534,"date":"2010-04-06T14:47:39","date_gmt":"2010-04-06T18:47:39","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=729534"},"modified":"2010-04-06T14:47:39","modified_gmt":"2010-04-06T18:47:39","slug":"size-matters-why-long-copy-works-better-than-short-copy","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=729534","title":{"rendered":"Size Matters… Why Long Copy Works Better Than Short Copy"},"content":{"rendered":"

<\/p>\n

Long sales copy doesn\u2019t just work. It works to the tune of better than $1.5 trillion dollars a year according to the Direct Marketing Association!<\/p>\n

Having said that \u2013 it\u2019s very common to have doubts on this form of\u00a0copy<\/a>\u2026 it is nothing like what you typically see out there (but then again 99% of the advertising you see out there does not work at all). PLUS most of us have personal experience with throwing out much of the long copy letters we get.<\/p>\n

But, for well over 100 years there have been millions and millions of products sold with long copy advertising. My mentor Ted Nicholas has personally sold well over 15 million of his own books using this type of advertising. And yes, people will read it if they are interested in finding a cure to their debt problems.<\/p>\n

Most people get scared of running this type of copy as it seems long and it is different that what you see out there.<\/p>\n

The proof though \u2013 is always in the numbers.<\/p>\n

Many business owners are very apologetic about their selling. Frankly, I suggest you quit apologizing for selling (and for having anything to do with selling) and just get on with it or get out.<\/p>\n

Fact \u2013 if you are selling a product \u2013 are you more likely to sell it in a sales call when you get your prospect face to face for \u2013 30 seconds? \u2013 or 30 minutes? Of course \u2013 its 30 minutes.<\/p>\n

\u201cThe more you tell the more you sell.\u201d<\/p>\n

No different in print, web, or where ever.<\/p>\n

Proven for 100 years that long copy sells better.<\/p>\n

Great one \u2013 Factoid: Over 65% of buyers of long, seemingly hypey infomercials (long copy on tv) are women. Women make up the greatest market of emotion-laden direct response ads and programs, according to The Direct Marketing Association (if I recall correctly). Take for instance weight loss products, cosmetics, lingerie, The Shopping Channel, etc.<\/p>\n

Look at it this way: to paraphrase, \u201csex\u201d sells (for men), but \u201csense\u201d sells (for women).<\/p>\n

Most people say that they don\u2019t read long copy. You would probably agree saying that you \u201cthrow out\u201d that kind of mail \u2013 ESPECIALLY if it\u2019s so long. SO, how can I stand here and say you\u2019re wrong when you have a direct personal experience to the contrary?<\/p>\n

Let me flip this one for you:<\/p>\n

Imagine that disaster strikes and you need to sell your house in 30 days.<\/p>\n

You are screwed.<\/p>\n

You are panicking. You list it but no one is biting. Then you get a 30 page package in the mail and the headline reads:<\/p>\n

How We Can Help You Sell Your Home in 30 Days for AT LEAST 25% More Than You Expect<\/p>\n

Do you think you might stop whatever you were doing, sit down and begin to read it? Do you think you might set aside half an hour to explore it? Do you think if you turned to page 15 and saw 4 testimonials from people who were in worse straits than you that you might take notice? Do you think if you were impressed you might even call the number they list \u2013 without finishing it? I think you might.<\/p>\n

Another situation: You are going through a divorce and you don\u2019t WANT to get divorced!<\/p>\n

You are devastated.<\/p>\n

You are panicking.<\/p>\n

No one has any good advice for you.<\/p>\n

Then you get a 30 page package in the mail and the headline reads:<\/p>\n

How To Stop Your Divorce (Even If it Seems Hopeless)
Let Us Show You EXACTLY What To Say To Stop Your Divorce Dead In It\u2019s Tracks And Get YOUR Marriage Back ON Track.<\/p>\n

Again, do you think you might stop whatever you were doing, sit down and begin to read it? Do you think you might set aside half an hour to explore it? Do you think if you turned to page 15 and saw 4 testimonials from people who were in worse straits than you that you might take notice? Do you think if you were impressed you might even call the number they list \u2013 without finishing it?<\/p>\n

I think you might.<\/p>\n

See, what people say and what people do are totally different.\u00a0Marketing<\/a>\u00a0is only interested in what people actually DO because it is interested in producing a specific behavioral result.<\/p>\n

Don\u2019t be afraid of telling the whole story \u2013 people want to hear it \u2013 as long as you keep it interesting.<\/p>\n

Size does matter and the more you have to tell \u2013 the more you will sell.<\/p>\n

Try it \u2013 you\u2019ll certainly like the results.<\/p>\n

To your success,<\/p>\n

Troy White<\/p>\n

<\/span><\/p>\n


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\n Click here for original story, Size Matters… Why Long Copy Works Better Than Short Copy<\/a>
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\nSource: Mars News <\/p>\n","protected":false},"excerpt":{"rendered":"

Long sales copy doesn\u2019t just work. It works to the tune of better than $1.5 trillion dollars a year according to the Direct Marketing Association! Having said that \u2013 it\u2019s… <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-729534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mars"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/729534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=729534"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/729534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=729534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=729534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=729534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}