{"id":729535,"date":"2010-04-05T14:48:35","date_gmt":"2010-04-05T18:48:35","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=729535"},"modified":"2010-04-05T14:48:35","modified_gmt":"2010-04-05T18:48:35","slug":"quick-and-dirty-marketing-checklist","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=729535","title":{"rendered":"Quick and Dirty Marketing Checklist"},"content":{"rendered":"

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Think about the following checklist and how your business is situated. There are 15 different areas of your marketing you can improve here \u2013 take one to start with and you will see a big difference in how people respond to your offers.<\/p>\n

\u2022 Are you running a headline in all of your marketing?<\/p>\n

\u2022 Is it targeted specifically at your target customers?<\/p>\n

\u2022 Is your biggest benefit in the headline (or sub and pre-heads)?<\/p>\n

\u2022 Do you talk about their needs \u2013 and forget your own company\u2019s accomplishments?<\/p>\n

\u2022 Are you specific in your claims? None of the \u201cbest in the world\u201d type of claims \u2013 no one believes them anyhow.<\/p>\n

\u2022 Does your marketing material answer the question \u2013 \u201cwould this help our field sales people close the deal, or pre-qualify the prospects?<\/p>\n

\u2022 Is every piece of your marketing containing some form of measurement device?<\/p>\n

\u2022 Does your marketing and advertising materials explain what it is you want them to do?<\/p>\n

\u2022 Does it ask them to take action by phone, mail, email, web form, or fax?<\/p>\n

\u2022 Does it answer all the questions your typical prospects ask your sales people?<\/p>\n

\u2022 Can you specifically tell me who your ideal client is (age, sex, income, demographics)?<\/p>\n

\u2022 Is the most common word in all your marketing \u201cYou\u201d? If not \u2013 get rid of all the \u201cI\u201d, \u201cWe\u201d, \u201cUs\u201d etc \u2013 they do not care about you! All they care about is what you can do for them.<\/p>\n

\u2022 Do you have testimonials in everything that your prospects and customers see?<\/p>\n

\u2022 Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.<\/p>\n

\u2022 Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)<\/p>\n

\u2022 Does your marketing tell a story?<\/p>\n

Remember, one at a time is all that\u2019s required. Pick one and start putting it into action in your business.<\/p>\n

One step at a time is all that is needed. Guaranteed.<\/p>\n

To your success,<\/p>\n

Troy White<\/p>\n

<\/span><\/p>\n


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\n Click here for original story, Quick and Dirty Marketing Checklist<\/a>
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\nSource: Mars News <\/p>\n","protected":false},"excerpt":{"rendered":"

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