{"id":735041,"date":"2022-09-14T12:54:26","date_gmt":"2022-09-14T16:54:26","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=735041"},"modified":"2022-09-14T12:54:26","modified_gmt":"2022-09-14T16:54:26","slug":"strategic-brand-factors-that-moderate-the-impact-of-business-cycles-on-brand-equity","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=735041","title":{"rendered":"Strategic brand factors that moderate the impact of business cycles on brand equity"},"content":{"rendered":"<p>Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina\u2014Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2022-09-strategic-brand-factors-moderate-impact.html\" target=\"_blank\" rel=\"nofollow noopener\">Strategic brand factors that moderate the impact of business cycles on brand equity<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina\u2014Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-735041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/735041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=735041"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/735041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=735041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=735041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=735041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}