{"id":744773,"date":"2023-01-04T16:56:59","date_gmt":"2023-01-04T20:56:59","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=744773"},"modified":"2023-01-04T16:56:59","modified_gmt":"2023-01-04T20:56:59","slug":"eye-tracking-marketing-research-boosts-public-transportation-agencys-ridership","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=744773","title":{"rendered":"Eye-tracking marketing research boosts public transportation agency&#039;s ridership"},"content":{"rendered":"<p>One of Florida&#8217;s largest passenger rail services is experiencing an increase in ridership\u2014and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who drive alone attribute some of this success to guidance from an interdisciplinary team of researchers at USF who combined eye-tracking technology and social marketing to improve the impact of marketing campaigns.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2023-01-eye-tracking-boosts-agency-ridership.html\" target=\"_blank\" rel=\"nofollow noopener\">Eye-tracking marketing research boosts public transportation agency&#8217;s ridership<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of Florida&#8217;s largest passenger rail services is experiencing an increase in ridership\u2014and leaders of a Florida Department of Transportation program that promotes alternatives to commuters who drive alone attribute&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-744773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/744773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=744773"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/744773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=744773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=744773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=744773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}