{"id":748277,"date":"2023-02-15T13:46:36","date_gmt":"2023-02-15T17:46:36","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=748277"},"modified":"2023-02-15T13:46:36","modified_gmt":"2023-02-15T17:46:36","slug":"de-influencing-how-online-beauty-gurus-get-followers-to-trust-them-by-posting-negative-reviews","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=748277","title":{"rendered":"De-influencing: How online beauty gurus get followers to trust them by posting negative reviews"},"content":{"rendered":"<p>In a departure from their usual content, TikTok beauty influencers are &#8220;de-influencing,&#8221; telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2023-02-de-influencing-online-beauty-gurus-negative.html\" target=\"_blank\" rel=\"nofollow noopener\">De-influencing: How online beauty gurus get followers to trust them by posting negative reviews<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a departure from their usual content, TikTok beauty influencers are &#8220;de-influencing,&#8221; telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-748277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/748277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=748277"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/748277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=748277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=748277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=748277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}