{"id":755836,"date":"2023-05-17T00:00:01","date_gmt":"2023-05-17T04:00:01","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=755836"},"modified":"2023-05-17T00:00:01","modified_gmt":"2023-05-17T04:00:01","slug":"moe-than-just-advertisement-reflections-on-the-use-of-anime-characters-for-tourism-promotion","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=755836","title":{"rendered":"&#039;Moe&#039; than just advertisement: Reflections on the use of anime characters for tourism promotion"},"content":{"rendered":"<p>In Japan, advertisements featuring anime characters are often used to sell goods and services. Marketing strategies that use anime characters exploit people&#8217;s feelings toward them. The Japanese slang &#8220;moe,&#8221; derived from the Japanese intransitive verb &#8220;moeru,&#8221; meaning to sprout, has come to represent people&#8217;s affection for anime characters, sometimes also called &#8220;moe characters.&#8221;&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2023-05-moe-advertisement-anime-characters-tourism.html\" target=\"_blank\" rel=\"nofollow noopener\">&#8216;Moe&#8217; than just advertisement: Reflections on the use of anime characters for tourism promotion<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Japan, advertisements featuring anime characters are often used to sell goods and services. Marketing strategies that use anime characters exploit people&#8217;s feelings toward them. The Japanese slang &#8220;moe,&#8221; derived&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-755836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/755836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=755836"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/755836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=755836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=755836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=755836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}