{"id":758377,"date":"2023-06-20T11:01:02","date_gmt":"2023-06-20T15:01:02","guid":{"rendered":"https:\/\/spaceweekly.com\/?p=758377"},"modified":"2023-06-20T11:01:02","modified_gmt":"2023-06-20T15:01:02","slug":"researchers-study-factors-affecting-purchasing-trends-of-gen-z-shoppers-in-vietnam","status":"publish","type":"post","link":"https:\/\/spaceweekly.com\/?p=758377","title":{"rendered":"Researchers study factors affecting purchasing trends of Gen Z shoppers in Vietnam"},"content":{"rendered":"<p>A study in the Journal for International Business and Entrepreneurship Development, has revealed the various factors that influence the likelihood of Generation Z individuals in Vietnam to make online purchases. Generation Z, often referred to as Gen Z or &#8220;Zoomers&#8221; is usually considered to include those people born between the mid to late 1990s and the early 2010s. The Zoomers are the generation following the Millennial generation and represent a thriving group for marketing and advertising online. The research focused on online trust and self-efficacy, or self-belief, and provides valuable insights for businesses seeking to tap the burgeoning online market.&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\n Click here for original story, <a href=\"https:\/\/phys.org\/news\/2023-06-factors-affecting-trends-gen-shoppers.html\" target=\"_blank\" rel=\"nofollow noopener\">Researchers study factors affecting purchasing trends of Gen Z shoppers in Vietnam<\/a>&#013;<br \/>\n&#013;<br \/>\n&#013;<br \/>\nSource: Phys.org&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study in the Journal for International Business and Entrepreneurship Development, has revealed the various factors that influence the likelihood of Generation Z individuals in Vietnam to make online purchases.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":615444,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-758377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phys-org"],"_links":{"self":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/758377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=758377"}],"version-history":[{"count":0,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/posts\/758377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=\/wp\/v2\/media\/615444"}],"wp:attachment":[{"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=758377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=758377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaceweekly.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=758377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}