Comcast hopes for a TV windfall from Super Bowl, Olympics

NEW YORK (AP) -- Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for both events....

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Comcast hopes for a TV windfall from Super Bowl, Olympics

NEW YORK (AP) -- Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for both events....

Click here to visit Original posting