The implications of self-driving vehicle technology on consumer brand equity

Popular music is jam-packed with classic songs about cars, racing engines, heading down the highway, backseat romance at the drive-in, and simply feeling safe in one’s car. The list is long, but, with the advent of the self-driving, autonomous, car will we see an emerging generation of songwriters crooning about these digitised vehicles with their fuel cells, silent motors and blocked up ashtrays? Will the list of songs about such cars be inexhaustive?