The pharmaceutical industry has created value primarily by generating, and assembling information into knowledge applicable to human health,” explains Elham Elshafie Mohamed of the Business School at King Saud University in Riyadh. “Therefore, it is critical to improving R&D productivity and reduce product cycle time.” Critical to successful knowledge management in this context is to capture internal knowledge and information in parallel with assimilation from external sources, she suggests. “Effective knowledge management can provide very significant and measurable advantages for enhancing the pharmaceutical innovation,” says Mohamed.