Whether out to dinner with friends or attending a conference with co-workers, your experience will be directly impacted by people in close proximity. For example, if everyone at dinner spends the night complaining about the food and service, you may leave unsatisfied, even if you liked the restaurant. Similarly, if you are enjoying a motivational speaker’s presentation at a conference, but your co-workers sitting nearby act bored and impatient, you might decide you dislike the message, too.