Researchers from Canada and Morocco are working together to define globalization and to place it in the context of culture. They write in the Journal of Global Business Advancement how globalization is a self-contradictory phenomenon. Across academia where efforts are made to understand the nature of engagement and interaction in the global market with respect to cultural diversity, the negotiated exchanges of human capital, the allocation and distribution of financial resources, the fair exchange of goods and services, and the flow of shared information in a borderless world, there are controversies surrounding how culture affects globalization and vice versa.