The lack of vitamin A in food is a major cause of health problems worldwide and can lead to blindness and even death. This is especially a problem in threshold or third-world countries, where children are likely to suffer from a lack of vitamin A or its precursor beta-carotene due to malnourishment. Among their many functions, carotenoids are responsible for the bright orange color of sweet potatoes as well as their namesake, the carrot. Thanks to its intense color, beta-carotene is used in the food industry in soft drinks, yoghurts, and other food and is known as food coloring E160. Rice, which is the most important basic nutrient in Asia, has no beta-carotene in its kernel, but there are carotenoids in the leaves of the rice plant. These long, fat-soluble pigments are used by the plant not only in photosynthesis, during which the plant generates energy and oxygen, but in other processes as well.