Abstract: There are plenty of unanswered science questions regarding the Moon that justify surface missions: (1) However the rate of science missions launched remains painfully slow: (a) Google X-Prize Landers may offer more opportunities, but the jury is still out: (2) Science alone will not be enough to sustain long term interest in the Moon by the Congress (or the Public) nor will it generate a frequent mission rate. We need something that drives a frequent and continual reason to go to the Moon: (1…