The impact of naming winter storms

Adam Rainear ’16 MA is a doctoral candidate in the Department of Communication in the College of Liberal Arts and Sciences with an undergraduate degree in meteorology who served as a research assistant in the Office of the New Jersey State Climatologist. He also completed meteorology internships at the News 12 Networks and at CBS 3 in Philadelphia and NBC 40 in Southern New Jersey.  He is a co-author of the study “What’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names,” with Kenneth A. Lachlan, professor and head of the Department of Communication, and Carolyn Lin, professor of communication, published recently in Weather, Climate, and Society, a peer reviewed journal of the American Meteorological Society. He discussed the study with UConn Today.