Following the terrorist attacks in Paris in November 2015, Emile Bruneau noticed a pattern: howls from the far right condemning all Muslims for the attack, followed by passionate counterarguments defending the vast majority of Muslims who are blameless. The tactics were all over the map: heartstring-tugging stories of Muslim refugees overcoming adversity, logical statistics detailing the miniscule percentage of Muslims who actually commit violent acts, interviews with stereotype-defying Muslims.